I don't subscribe to the concept that profitable business and ethical business are
mutually exclusive, and intend to demonstrate the falsity of it by having CDP as
a model of both. I also intend my work to be enjoyable and my relationships
to be honest and supportive.
CDP's advertising targets clients which make a valuable contribution to society,
and will not do business with those which are profiting from misfortune or injustice.
"Your continued development and support of the Service Activity Monitoring System
has extended the life and functionality of our system far beyond our initial expectations."
- Head of IT, West Berkshire Priority Care NHS Trust
What allows me to realise my values is to respect the humanity of all those I meet in business including myself. It seems
that it's easy to fall short of this ideal without mentoring of some kind
and regular attention, and I certainly make use of mentors myself. The work I undertake on my values is intense yet
straightforward, and immensely rewarding.